Hudson Valley Tourism Marketing Awarded To Co Communications
Mt. Kisco, NY - Co-Communications, Inc., a full-service marketing communications firm with offices in Mount Kisco, Manhattan and Hartford, Conn., was selected as the Hudson Valley Tourism agency of record.
The firm will partner with Harquin Graphics, Inc., an award-winning branding agency, to promote the Hudson River Valley region as a leisure and business destination.
The Hudson River Valley extends 150 miles above Manhattan and is comprised of 10 counties including Albany, Columbia, Dutchess, Greene, Orange, Putnam, Rensselaer, Rockland, Ulster and Westchester. As Hudson Valley Tourism’s agency of record, Co-Communications will be responsible for all public relations, advertising and online marketing initiatives. The firm will also create and support promotions to drive attendance to public, non-profit and private attractions throughout the region.
“The Hudson River Valley is not only a vibrant tourist destination rich in beauty and history, but also a vital place to do business, and enjoy leisure time with family and friends,” said Stacey Cohen, president and founder of Co-Communications. “We are thrilled to partner with Hudson Valley Tourism to highlight this remarkable region and enhance its tourism.”
Designated as a National Heritage Area, the Hudson River Valley is steeped in history and offers insights into the beginnings of the United States. It’s the country’s oldest wine producing area with magnificent scenery that inspired the Hudson River School of Painting, the first art movement in the United States.
“We were impressed with Co-Communications’ breadth of integrated marketing experience and social media expertise,” said Mary Kay Vrba, Hudson Valley Tourism President. “They understand what people love about the area and have the depth of knowledge necessary to communicate how special the Hudson River Valley truly is and inspire and enrich its tourism.”
In 2011, visitors spent $4.6 billion in the Hudson River Valley, creating 82,527 direct jobs and generating $567 million in state and local taxes. Recently ranked number two in its top ten travel destinations, Lonely Planet describes the Hudson River Valley as “a real city break, with leafy drives, wineries and plenty of farm-to-table foodie options.” National Geographic Traveler also named the Hudson Valley one of the top 20 must-see destinations in the world.
Co-Communications’ headquarters are located at 332 Main Street, Mt. Kisco, NY. They can be reached at 914-666.0066 or by visiting www.cocommunications.com. For the latest news, please visit Co-Communications on Facebook www.facebook.com/CoCommunicationsPR or on Twitter www.twitter.com/CoCommPR.
Co-Communications, Inc. is a full-service marketing and public relations firm providing high-impact communications programs tailored to the needs of its clients, developing a distinct strategy that targets new business and measures the success of every campaign. Representative services include strategic planning, branding, public relations, media relations, inbound marketing, and social media. The company was established in 1997 and has gained widespread attention for its creativity, researched-based campaigns, first-rate service and results-oriented approach. Co-Communications serves clients in such industries as real estate, healthcare, finance, technology and non-profit. Co-Communications was recognized with the Forbes Enterprise Award and has earned awards from industry trade organizations including the Public Relations Society of America, Advertising Club of Westchester and Association for Women in Communications. Headquartered in Mount Kisco, N.Y., Co-Communications has satellite offices in Farmington, Conn. and New York City. For more information visit www.cocommunications.com
Harquin is a creative agency focused on brand strategy, positioning, web design and development. We use creativity to push brands where they've never been before, through any means necessary—online & interactive, advertising, design, public relations, social media, promotions, events and approaches so unique they completely defy categorization. Our home base is Westchester, NY—nestled between NYC to the south and Connecticut to the northeast—where we've been helping educators, hospitals, libraries, government agencies, fundraisers, and businesses build their brands since 1992. For more information, visit www.harquin.com.
Hudson Valley Tourism, Inc. is a regional tourism entity whose mission is to promote and enhance the image of the Hudson River Valley region as a leisure and business destination. The 10-county region designated by I LOVE NEW YORK includes Albany, Columbia, Dutchess, Greene, Orange, Putnam, Rensselaer, Rockland, Ulster and Westchester County. Regional information can be obtained from any of the county tourism offices, the Hudson Valley Tourism website, www.travelhudsonvalley.com, or by calling 845-615-3860.