 New City, NY – Better Homes and Gardens Rand Realtyhas announced that it now offers an 11-part series of online instructional videos on how to stage a home for the sales market for people looking to sell their home.
The “Staging to Sell” lessons are hosted by renowned designer Stephen Saint-Onge, who has been named “one of the top 15 designers in America” by House Beautiful magazine and writes the monthly House Calls column in Better Homes and Gardens magazine. Saint-Onge has made numerous television appearances on programs and networks such as The Today Show, Oprah, The View, CNN, CBS’s The Early Show, Fox News, ESPN and TLC. His work has also been featured in publications such as House Beautiful, In Style, Child, Renovation Style, Real Simple, Elle Décor, Cottage Living, Metropolitan Home, Home, Shape, Chicago Tribune, Los Angeles Times, USA Today, and the Wall Street Journal.
“Staging to Sell offers practical advice on how to prepare every room in your house for visits by potential buyers,” said Rand Realty Managing Partner Matt Rand. “There even are tips on how to make your patio and pool more appealing to buyers. You want to make a great first impression and these videos show you how to make your home look its best.”
The videos have the polished look and feel of a network TV show and each episode focuses on a different room in the house – even the “catch all” room used for storage or as a guest bedroom. Saint-Onge describes how to create attractive but simple rooms where it is easy for potential buyers to imagine themselves living.
“It’s more important than ever for sellers to make their home look its best and impress potential buyers because there are so many homes on the market,” Rand said. “You really have to make your home stand out. Some of Rand Realty’s sales agents have found it helpful to watch the Staging to Sell videos with clients to help them better understand how staging works and to identify things they can do to make their homes more appealing. Small changes can have a big impact on how people will perceive your home, which contributes to faster sales for higher prices.”
The Staging to Sell videos are available on Rand Realty’s Web site at: www.randrealty.com/video.aspx.
Staging to Sell is the second series of consumer-education videos available on Rand Realty’s web site. The company previously posted “Design for Everyday Living,” a seven-part series where Saint-Onge offers advice on how to “layer” design elements in a home to create a unique, comfortable place to live. The videos are provided by Rand Realty in a partnership with Better Homes and Gardens Real Estate, the national real estate brokerage network.
“The Better Homes and Gardens videos are one of the things that make RandRealty.com superior to most Realtors’ Web sites,” Rand said. “We have consumer-education videos, blogs analyzing news and market trends and the most up-to-date listings available. We’ve made significant additions to our Web site three times this year and expect to see the same pace continue in the future as new technologies and features are added.”
Better Homes and Gardens Real Estate - Rand Realty, founded in 1984, has 22 offices serving Orange, Ulster, Sullivan, Rockland, Westchester, Putnam and Dutchess counties. The company’s Web sites are: www.randrealty.com, www.randcommercial.com, www.randmortgage.com and www.hudsonabstract.com.
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